Revolution, the champions for innovation in the digital marketing sector have Highly Commended Emailcenter for our expert use of email as a marketing channel.

This welcome commendation comes on the back of our endorsement from The Institute of Direct Marketing (IDM), who gave Emailcenter an award for being the email service provider that offers the “best use of email marketing”.

Emailcenter received the commendation from Revolution for the work conducted for toptable.com, the restaurant booking service. toptable.com tasked Emailcenter to create an email programme that would stop customers from defecting and turn them into loyal, regular users of the toptable.com website.  A year on from the start of the new eCRM programme bookings from defectors increased by 1,600%, proving that when customers are communicated with in a way that suits them, great results follow.

We took a few snaps of the event. Head on over to the facebook page to take a look.

toptable.com have added an extra dimension to their already fantastic emails. Not only do customers receive emails tailored to their location and usage frequency, but now they can even smell before they book!

This may seem a strange innovation to make but when you consider that “Flavor is recognized primarily by our sense of smell,” (Paul A. Kedeshian*) things starts to become more clear.

This feature is obviously just a tongue in cheek gimmick for most recipients as their computer screens cannot actually produce smells, but due to the launch of the iPad and the next version of the iPhone with their scent omitting capabilities, scratch and sniff emails may become more common place.

Stay tuned for further developments!

* (Paul A. Kedeshian MD, assistant clinical professor in the division of head and neck surgery at UCLA)

After winning the award for “Best use of Email Marketing” from the IDM last year, we decided to enter our great work into some more awards. The first of which was the Revolution Awards and we were happy to hear that we have been shortlisted for an award once again. See the other companies shortlisted here.

We submitted our work that we carry out for toptable.com. To read our toptable.com case study click here.

Last night, we here at Emailcenter won one of the most coveted awards in the industry – the award for “Best use of email marketing” from the IDM. We received the accolade at the IDM Business Performance awards, which celebrates the work of the most innovative and effective organisations in the direct marketing industry.

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