I have recently received two emails which have stood out from the rest because of their use of video. If  a picture paints a thousand words a video paints a few more than that.

Retail brands can spend millions on the creation of their TV adverts, not to mention the thousands spent on advertising slots between prime time TV programmes.  It therefore surprises me that more brands don’t make the most of these ads by sharing them with their email subscribers.

Below are the two emails that have used video to good effect:

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The traditional email a friend has a few flaws, namely that it is always easier to hit forward in your email client than actually finding your friends addresses and copying and pasting them into the form you have provided. Secondly many people don’t have their friend’s addresses anymore and prefer to communicate via the likes of Facebook.

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At a recent event the question was raised how does social networking fit in with your email marketing strategy?
There were some obvious things – many pointed to putting links to their Facebook or Twitter page in their email newsletters. On the whole most people still don’t understand how to use the social networks and are finding their way. Indeed it reminds me of 6 years ago when everyone knew they “should be doing email marketing” but had no idea why, they just heard it was the thing to do and there was lots of money in it!

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