This video was made to help you decide which html editor is best for you in relation to creating content for your email marketing messages.

We summarise the pros and cons of:

• Dreamweaver
• Contribute
• KompoZer

The newest member of the Emailcenter team (Simon) talks about the main issues to consider when trying to get your marketing emails to render correctly in Outlook 2007.

Over the past few weeks retailers have starting to send out the first of their Christmas related marketing emails. Although I am sure to have a new favourite by the time I am stuffed full on mince pies and watching the “Vicar of Dibley” on Christmas day, I have decided to share a couple that have already caught my eye.

One good

I doubt this email is personalised, unless the baubles change depending on the films you have recently rented! The fact that LOVEFILM have put the effort into customising the decorations makes me feel it is worth paying attention to this email.

The message is clear and to the point. The “Visit Shop” call to action and the time limit tells the customer what they need to do and when to do it.

It could be better though. The entire email is made up of images, when it would have been easy to turn the wording into real text, making the message clear even if images were disabled.

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There are different schools of thought when it comes to using images in email. There are many people that think you should minimise the usage.

However these are normally given from a functional and technical point of view. From a marketers point of view we know that images say a thousand words and are aspirational.

So what are the reasons given by people for minimising the use of images? Lets go through them one by one and analyse if they are an issue. Read More