Over the last few weeks various brands have decided it’s a good idea to fill my inbox with irrelevant junk which tries to work on the back of the World Cup. The problem with this is many of the links are extremely tenuous – ‘England are out so treat yourself to something nice’ has been the constant theme this week. It’s so predictable I know the email is coming before I receive it.

No value is  added to the email by mentioning the World Cup, it just seems marketers think that this  cuts through the clutter and empathises with their customer base. It doesn’t – it just adds to the clutter of all those other brands and their tenuous World Cup links. It all just reminds me of a politician claiming to like the coolest band of the moment in case it improves their street cred.

Just like I don’t want our politicians spouting on about their hip music collection I don’t want my favourite clothing retailers talking to me about football – that’s why the BBC Sport website and talkSPORT radio exist.

Read More

This problem has now been fixed.

Just a quick post to let everyone know that Hotmail is not receiving emails for approximately the next 8 hours. If you have any questions feel free to contact us.

This is a very quick summary of some of the feature of the new version of Maxemail, Version 5.

For a more in-depth demonstration of all the upgrades and improvements please contact the Emailcenter team on 01327 350921 or submit a demo request here.

This video was made to help you decide which html editor is best for you in relation to creating content for your email marketing messages.

We summarise the pros and cons of:

• Dreamweaver
• Contribute
• KompoZer

The newest member of the Emailcenter team (Simon) talks about the main issues to consider when trying to get your marketing emails to render correctly in Outlook 2007.