At a recent event the question was raised how does social networking fit in with your email marketing strategy?
There were some obvious things – many pointed to putting links to their Facebook or Twitter page in their email newsletters. On the whole most people still don’t understand how to use the social networks and are finding their way. Indeed it reminds me of 6 years ago when everyone knew they “should be doing email marketing” but had no idea why, they just heard it was the thing to do and there was lots of money in it!

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Have you ever looked into how many of your email list ‘never’ open your emails? From our experience it can be anything from 40% to 70% of your list that do not open any of your emails, in many cases for 6 months.
So what can you do with this massive potential goldmine? Here are the options:

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Here is a scenario many email marketers might be familiar with:

Your boss comes along with the need to send an email to your customer database with a fantastic special offer. Having already sent an email that week you are concerned you might be bombarding your customers but he is the boss and at least it is a great offer.

So you send the email and the campaign is a great success. The next week at the department meeting the results of the emails sent the previous week are discussed and it has been the best sales week for email ever. So as the two emails led to this record week you now have to send two emails a week to the database. Read More