A new edition into the Maxemail reporting suite is our “Email Engagement Report”.

One of the questions marketers often ask is; if I get 20% open rates for each email campaign, is it the same 20% or a different 20% each time? And how many subscribers never open an email?

The engagement report answers all of these questions by providing an open and click rate for each individual recipient based upon the emails you select. For example if a recipient has received 5 emails, but only opened one and not clicked on any, the report will show their open rate as 20% and click rate as 0%.

The report also shows the last time that someone opened and clicked on an email. This means you can either target those who have not opened in the last 90 days with a different message or even simply create a segment to suppress those that have not opened or clicked in the last 365 days.

Of course you don’t want to suppress those who have only recently signed up, so the report also outputs their first email and a count of how many emails they have received.

Additional data fields can also be added to the report to show how different segments are more or less engaged with your email marketing.

If you find yourself importing updated CSV files into Maxemail on a daily basis, this new feature will come as welcome news. It is now possible to automate list imports from all major CRM systems or via FTP.

View a detailed summary report without having to log into Maxemail. Schedule a PDF summary of the campaign results to be sent to your inbox at a frequency of your choice.

Being a bit of an email marketing anorak I take notice of all attempts by companies to get me on their email lists. Recently I have had two such experiences, one good, one bad.

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