A new edition into the Maxemail reporting suite is our “Email Engagement Report”.

One of the questions marketers often ask is; if I get 20% open rates for each email campaign, is it the same 20% or a different 20% each time? And how many subscribers never open an email?

The engagement report answers all of these questions by providing an open and click rate for each individual recipient based upon the emails you select. For example if a recipient has received 5 emails, but only opened one and not clicked on any, the report will show their open rate as 20% and click rate as 0%.

The report also shows the last time that someone opened and clicked on an email. This means you can either target those who have not opened in the last 90 days with a different message or even simply create a segment to suppress those that have not opened or clicked in the last 365 days.

Of course you don’t want to suppress those who have only recently signed up, so the report also outputs their first email and a count of how many emails they have received.

Additional data fields can also be added to the report to show how different segments are more or less engaged with your email marketing.

If you find yourself importing updated CSV files into Maxemail on a daily basis, this new feature will come as welcome news. It is now possible to automate list imports from all major CRM systems or via FTP.

View a detailed summary report without having to log into Maxemail. Schedule a PDF summary of the campaign results to be sent to your inbox at a frequency of your choice.

Maxemail now has a vastly improved means of handling forms, enabling you to create any type of data capture page with a simple drag and drop interface. The forms can be fully tailored to incorporate a clients branding or desired look and feel.

Examples of forms that can be created include:

• Newsletter sign-up
• Profile pages
• Viral and ‘email a friend’
• Surveys
• Competition entries
• Event registration forms
• Personalised landing pages (PURL’s)

Data submitted from these forms are stored in your chosen Maxemail list, while Maxemail can also be used to pre-populate the form.

Upon submission of a form, emails can be triggered to both the customer and the administrator, with customers receiving a thank you message and the administrator receiving the details submitted in the form.

For a more in depth look at how Maxemail Form Builder can help your business, simply request a one-to-one demo >>

This video was made to help you decide which html editor is best for you in relation to creating content for your email marketing messages.

We summarise the pros and cons of:

• Dreamweaver
• Contribute
• KompoZer