Facebook Connect is a tool that allows you to login into a website using your Facebook account rather than go through a whole new registration process for each site.

This gives website developers some fantastic benefits:

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Maxemail now has a vastly improved means of handling forms, enabling you to create any type of data capture page with a simple drag and drop interface. The forms can be fully tailored to incorporate a clients branding or desired look and feel.

Examples of forms that can be created include:

• Newsletter sign-up
• Profile pages
• Viral and ‘email a friend’
• Surveys
• Competition entries
• Event registration forms
• Personalised landing pages (PURL’s)

Data submitted from these forms are stored in your chosen Maxemail list, while Maxemail can also be used to pre-populate the form.

Upon submission of a form, emails can be triggered to both the customer and the administrator, with customers receiving a thank you message and the administrator receiving the details submitted in the form.

For a more in depth look at how Maxemail Form Builder can help your business, simply request a one-to-one demo >>

Revolution, the champions for innovation in the digital marketing sector have Highly Commended Emailcenter for our expert use of email as a marketing channel.

This welcome commendation comes on the back of our endorsement from The Institute of Direct Marketing (IDM), who gave Emailcenter an award for being the email service provider that offers the “best use of email marketing”.

Emailcenter received the commendation from Revolution for the work conducted for toptable.com, the restaurant booking service. toptable.com tasked Emailcenter to create an email programme that would stop customers from defecting and turn them into loyal, regular users of the toptable.com website.  A year on from the start of the new eCRM programme bookings from defectors increased by 1,600%, proving that when customers are communicated with in a way that suits them, great results follow.

We took a few snaps of the event. Head on over to the facebook page to take a look.

toptable.com have added an extra dimension to their already fantastic emails. Not only do customers receive emails tailored to their location and usage frequency, but now they can even smell before they book!

This may seem a strange innovation to make but when you consider that “Flavor is recognized primarily by our sense of smell,” (Paul A. Kedeshian*) things starts to become more clear.

This feature is obviously just a tongue in cheek gimmick for most recipients as their computer screens cannot actually produce smells, but due to the launch of the iPad and the next version of the iPhone with their scent omitting capabilities, scratch and sniff emails may become more common place.

Stay tuned for further developments!

* (Paul A. Kedeshian MD, assistant clinical professor in the division of head and neck surgery at UCLA)

This problem has now been fixed.

Just a quick post to let everyone know that Hotmail is not receiving emails for approximately the next 8 hours. If you have any questions feel free to contact us.