Published September 11, 2009 by Chris Pannell
Chris Pannell works in our Client Services team and has kindly agreed to tear himself away from helping our clients to share a few pearls of wisdom with you all.
In this video Chris summarises what triggered email marketing is and the benefits it can achieve.
Published September 3, 2009 by Sean Duffy
Recently in my blog post “Choosing the right email frequency” I spoke about pressures on marketers to send more and more email and how that leads to list fatigue.
There are a number of factors to consider that will help you to choose what the right email frequency is and determine whether it is advisable to send that extra email.
Published August 18, 2009 by Sean Duffy
It can be a daunting experience when marketers move away from ‘spray and pray’ email marketing, towards a targeted and tailored approach using dynamic content.
However in reality if you come up with a sensible plan it is relatively pain free and easy to deploy. Here are our 10 recommended steps to get you on your way:
Published August 14, 2009 by Jason McSweeney
One of my main responsibilities at Emailcenter is ensuring we offer our clients the very best delivery rates into the inbox.
Today it is no longer the case that the content of an email determines whether it is junked or not. It is now the reputation you have as a sender with the receiving ISP or filter that is important.
Why is reputation important? Well it’s because you can change content to bypass content filters (think of the shift in spammers technique from Viagra to V1agra) but you cannot fake your reputation.
Published July 20, 2009 by Sean Duffy
Here is a scenario many email marketers might be familiar with:
Your boss comes along with the need to send an email to your customer database with a fantastic special offer. Having already sent an email that week you are concerned you might be bombarding your customers but he is the boss and at least it is a great offer.
So you send the email and the campaign is a great success. The next week at the department meeting the results of the emails sent the previous week are discussed and it has been the best sales week for email ever. So as the two emails led to this record week you now have to send two emails a week to the database. Read More
@emailcenter The new Hotmail breaks all of your emails – unless you use our fix! http://bit.ly/913GhH #emailmarketing
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