A new edition into the Maxemail reporting suite is our “Email Engagement Report”.

One of the questions marketers often ask is; if I get 20% open rates for each email campaign, is it the same 20% or a different 20% each time? And how many subscribers never open an email?

The engagement report answers all of these questions by providing an open and click rate for each individual recipient based upon the emails you select. For example if a recipient has received 5 emails, but only opened one and not clicked on any, the report will show their open rate as 20% and click rate as 0%.

The report also shows the last time that someone opened and clicked on an email. This means you can either target those who have not opened in the last 90 days with a different message or even simply create a segment to suppress those that have not opened or clicked in the last 365 days.

Of course you don’t want to suppress those who have only recently signed up, so the report also outputs their first email and a count of how many emails they have received.

Additional data fields can also be added to the report to show how different segments are more or less engaged with your email marketing.

Facebook Connect is a tool that allows you to login into a website using your Facebook account rather than go through a whole new registration process for each site.

This gives website developers some fantastic benefits:

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Revolution, the champions for innovation in the digital marketing sector have Highly Commended Emailcenter for our expert use of email as a marketing channel.

This welcome commendation comes on the back of our endorsement from The Institute of Direct Marketing (IDM), who gave Emailcenter an award for being the email service provider that offers the “best use of email marketing”.

Emailcenter received the commendation from Revolution for the work conducted for toptable.com, the restaurant booking service. toptable.com tasked Emailcenter to create an email programme that would stop customers from defecting and turn them into loyal, regular users of the toptable.com website.  A year on from the start of the new eCRM programme bookings from defectors increased by 1,600%, proving that when customers are communicated with in a way that suits them, great results follow.

We took a few snaps of the event. Head on over to the facebook page to take a look.

toptable.com have added an extra dimension to their already fantastic emails. Not only do customers receive emails tailored to their location and usage frequency, but now they can even smell before they book!

This may seem a strange innovation to make but when you consider that “Flavor is recognized primarily by our sense of smell,” (Paul A. Kedeshian*) things starts to become more clear.

This feature is obviously just a tongue in cheek gimmick for most recipients as their computer screens cannot actually produce smells, but due to the launch of the iPad and the next version of the iPhone with their scent omitting capabilities, scratch and sniff emails may become more common place.

Stay tuned for further developments!

* (Paul A. Kedeshian MD, assistant clinical professor in the division of head and neck surgery at UCLA)

The traditional email a friend has a few flaws, namely that it is always easier to hit forward in your email client than actually finding your friends addresses and copying and pasting them into the form you have provided. Secondly many people don’t have their friend’s addresses anymore and prefer to communicate via the likes of Facebook.

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