Marketing Manager at Emailcenter since October 2008

After winning the award for “Best use of Email Marketing” from the IDM last year, we decided to enter our great work into some more awards. The first of which was the Revolution Awards and we were happy to hear that we have been shortlisted for an award once again. See the other companies shortlisted here.

We submitted our work that we carry out for toptable.com. To read our toptable.com case study click here.

I have recently received two emails which have stood out from the rest because of their use of video. If  a picture paints a thousand words a video paints a few more than that.

Retail brands can spend millions on the creation of their TV adverts, not to mention the thousands spent on advertising slots between prime time TV programmes.  It therefore surprises me that more brands don’t make the most of these ads by sharing them with their email subscribers.

Below are the two emails that have used video to good effect:

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Over the past few weeks retailers have starting to send out the first of their Christmas related marketing emails. Although I am sure to have a new favourite by the time I am stuffed full on mince pies and watching the “Vicar of Dibley” on Christmas day, I have decided to share a couple that have already caught my eye.

One good

I doubt this email is personalised, unless the baubles change depending on the films you have recently rented! The fact that LOVEFILM have put the effort into customising the decorations makes me feel it is worth paying attention to this email.

The message is clear and to the point. The “Visit Shop” call to action and the time limit tells the customer what they need to do and when to do it.

It could be better though. The entire email is made up of images, when it would have been easy to turn the wording into real text, making the message clear even if images were disabled.

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Last night, we here at Emailcenter won one of the most coveted awards in the industry – the award for “Best use of email marketing” from the IDM. We received the accolade at the IDM Business Performance awards, which celebrates the work of the most innovative and effective organisations in the direct marketing industry.

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This webinar discusses the findings from our recent study into what consumers think of the marketing emails they receive. We had a great response on this topic with over 500 people registering for further information. The whitepaper can be viewed below.

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