toptable.com have added an extra dimension to their already fantastic emails. Not only do customers receive emails tailored to their location and usage frequency, but now they can even smell before they book!

This may seem a strange innovation to make but when you consider that “Flavor is recognized primarily by our sense of smell,” (Paul A. Kedeshian*) things starts to become more clear.

This feature is obviously just a tongue in cheek gimmick for most recipients as their computer screens cannot actually produce smells, but due to the launch of the iPad and the next version of the iPhone with their scent omitting capabilities, scratch and sniff emails may become more common place.

Stay tuned for further developments!

* (Paul A. Kedeshian MD, assistant clinical professor in the division of head and neck surgery at UCLA)

This problem has now been fixed.

Just a quick post to let everyone know that Hotmail is not receiving emails for approximately the next 8 hours. If you have any questions feel free to contact us.

After winning the award for “Best use of Email Marketing” from the IDM last year, we decided to enter our great work into some more awards. The first of which was the Revolution Awards and we were happy to hear that we have been shortlisted for an award once again. See the other companies shortlisted here.

We submitted our work that we carry out for toptable.com. To read our toptable.com case study click here.

This is a very quick summary of some of the feature of the new version of Maxemail, Version 5.

For a more in-depth demonstration of all the upgrades and improvements please contact the Emailcenter team on 01327 350921 or submit a demo request here.