Published October 15, 2009 by Sean Duffy
Have you ever looked into how many of your email list ‘never’ open your emails? From our experience it can be anything from 40% to 70% of your list that do not open any of your emails, in many cases for 6 months.
So what can you do with this massive potential goldmine? Here are the options:
Published October 13, 2009 by Sean Duffy
R.O.A.D. is a tool for planning analysing and reviewing email marketing programmes.
Developed by the experienced email marketing consultants at Emailcenter, R.O.A.D. is a framework that encompasses what we believe are the 4 key elements needed to run a best in class email marketing programme:
Published October 8, 2009 by Sean Duffy
Being a bit of an email marketing anorak I take notice of all attempts by companies to get me on their email lists. Recently I have had two such experiences, one good, one bad.
Published October 1, 2009 by Sean Duffy
With many products and services once you have purchased one particular product you won’t need it again. For example if I buy a big TV I am not going to buy it again and if I holiday in the Sahara desert one year it is unlikely I will want to go there next year (unlike those of us which get our 7 days sun in Spain).
Also, if I buy from a particular product category – say a book – does this mean I am only going to buy books from a company? Clearly not as next time I might come back and buy a CD. But targeting around this purchase would mean you would be focussing on books.
@emailcenter Updating our supplier profile on @Figaro_Digital http://bit.ly/aQQGGj #emailmarketing
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